The Client: Ottica Mangano
Ottica Mangano is a specialized optical center based in Mola di Bari. The business needed an image renewal to reflect its medical professionalism and, simultaneously, a commercial push to increase in-store traffic (footfall) and build loyalty among local clientele.
The Concept: Personal Vision
The heart of the rebranding project is the fusion between function (sight) and identity (the name). The visual concept is based on transforming the human eye, the universal symbol of optics, into a proprietary mark containing the founder’s initial, making the brand unique rather than generic.
Logo Design: The Monogram Eye
The new mark features the geometric stylization of an eye. The two outer curves define the eyelids, while the central iris is cleverly replaced by the letter “M”. The legs of the “M” connect with the lower curve, creating a harmonic monogram evoking precision and care for vision.
Typography & Hierarchy
The logotype is structured on two levels to maximize clarity. The wording “CENTRO OTTICO” is in a thin, light sans-serif font, positioned above the name “MANGANO”, which uses a bold, thick, incised character. This visual hierarchy immediately establishes the authority of the family brand over the service description.
Color Palette: Technical Blue
The image shows the use of a deep, almost petrol blue on textured paper. This chromatic choice moves away from overly bright colors, preferring a shade that communicates elegance, medical trust, and technology. It is a color that reassures the patient about the quality of lenses and frames offered.
Corporate Identity
The restyling wasn’t limited to the logo. The new mark was applied to the store’s entire corporate identity: from glasses cases to microfiber cloths, to prescription letterheads. Every physical touchpoint was redesigned to convey consistency and attention to detail.
