The Client: ONAOMAC
The National Assistance Opera for Carabinieri Orphans supports about 1,150 youths in their studies through subsidies. A high-profile moral institution needing a digital presence worthy of its mission to ensure transparency and constant support for its beneficiaries.
The Challenge: Institutional Modernization
The previous site was technologically obsolete and didn’t reflect the entity’s value. The dual challenge was renewing branding to improve web reputation and reorganizing vast bureaucratic information to make it accessible, without losing the required institutional authority.
Methodology: Co-Design & Coordination
The project followed a unique collaborative flow. I designed the architecture, prototypes, and graphic frameworks. ONAOMAC’s internal staff implemented the base following my guidelines, while my team supervised development, ensuring the technical and functional consistency of the final product.
Performance Optimization
After the initial build, I intervened directly on code optimization. I worked on load speed, asset compression, and database cleaning to transform the internal staff’s work into a high-performance, fast, and secure website.
SEO & Content by Italy SWAG
Organic visibility was handled by my agency, Italy SWAG. We managed the entire content marketing strategy and on-page SEO optimization. Through targeted content creation, we improved the entity’s ranking for relevant keywords, consolidating its online reputation.
Documents & Useful Resources
The core of the service for associates is the “Documents” section. An easy-to-consult area was structured where ONAOMAC publishes circulars, calls, and operational news. The information architecture was designed to allow orphans and guardians to quickly find necessary resources.
Events CPT & Photo Gallery
To narrate the association’s life, I implemented an “Events” Custom Post Type. This personalized module allows creating rich event pages equipped with integrated photo galleries. Management is simple for admins and offers users a visual story of institutional activities.
Branding & Web Reputation
The restyling worked deeply on visual identity. Colors, typography, and layout were harmonized to convey seriousness and welcome. This intervention elevated the perception of the ONAOMAC brand, strengthening stakeholder trust and modernizing the Carabinieri’s social image.
