The Client: Makkè Poke
Makkè Poke is an innovative entity in Mola di Bari’s gastronomic landscape. It positions itself as a fast food joint breaking the mold, offering the freshness of Poke Bowls with the speed and indulgence typical of American street food. The ironic and direct name itself suggests surprise and novelty.
Partnership: Italy SWAG
The project stems from a strategic collaboration. While the agency Italy SWAG handles all marketing, social media management (Facebook and Instagram), and communication strategy, my role was to define the primary visual identity, creating the logo that serves as the face for all promotional activities.
The Challenge: Fusion Concept
The client’s request was bold: to merge two apparently distant worlds. On one side, the “carnivorous” and substantial concept of Fast Food (Burger); on the other, the fresh and healthy concept of Poke (Fish). The logo had to communicate this dual soul without creating confusion, but rather stimulating curiosity.
Logo Design: The Bun-Fish
The creative idea was to generate a gastronomic chimera. The pictogram depicts an “impossible burger”: the upper part is the classic soft and round “bun,” while the lower part transforms into the stylized silhouette of a fish. It is a perfect visual synthesis of the venue’s culinary offer.
“Soft” and Tasty Typography
To accompany such a playful icon, I chose fonts with soft, rounded lines. This typographic style not only improves readability on signage and social media but subconsciously evokes the fluffiness of bread and the gentleness of hospitality, making the brand friendly and accessible to everyone.
Palette: Nature and Taste
The color choice was guided by color psychology applied to food. Bright Green immediately recalls the freshness of vegetables, avocado, and the “healthy” aspect of Poke. Warm Brown evokes grilled meat, toasted bread, and earthy substance, balancing lightness with taste.
