The Client: Bell Italia
Born from the experience of two sales managers, Bell Italia operates in national and international markets, solving supply chain difficulties for food sector companies. It positions itself as a strategic partner for GDO (Large-Scale Retail) and wholesalers, bringing “Made in Italy” to the world.
The Concept: “B” Monogram
The logo was created to communicate movement and origin. The main graphic element is a monogram built on the letter “B” of Bell Italia, colored in bright green. The letter is not static but enveloping, designed to convey corporate solidity and the freshness of the products handled.
Symbology: Flag and Arrow
In the center of the “B”, I inserted a circle hosting the Italian tricolor with a dynamic “brushstroke” effect, a symbol of exported national food quality. Integrated into the letter’s structure, a white arrow points upward and to the right, visually emulating transport, logistics, and export growth.
Service & Strength Illustrations
To make communication more immediate, I created a set of original illustrations. These graphics visually translate “Key Strengths” (like shipping speed) and “Services” (like custom labeling). The illustrative style is consistent with the brand, making complex logistics concepts clear and engaging for international clients.
Web Evolution: The Blog (2017-2020)
The digital strategy saw two main phases. After a first version in 2017, in 2020 I managed the complete restyling of the corporate blog. The goal was to improve the usability of B2B content, transforming the portal into an authoritative information tool on Food & Beverage market trends.
Tech Stack: Understrap
For the 2020 blog, I developed a custom theme based on Understrap (WordPress + Bootstrap). This choice ensured high performance, clean code, and total responsiveness, essential for a business audience consulting price lists and news on the go.
E-commerce UI/UX
For the B2C/B2B sales platform, technically developed by Socialweb Solutions, I managed the User Interface (UI) and Usability (UX). I designed an intuitive interface that facilitates navigation through thousands of references, optimizing the purchasing path for GDO buyers.
Coordinated Visual Identity
The branding project defined guidelines for all communication. From the logo to the payoff “Italian Food & Beverage Best Brands”, to the site layout, everything communicates international professionalism. The coordinated image reassures foreign partners of the company’s structural solidity.
Ongoing Collaboration
The relationship with Bell Italia is not episodic but a consolidated partnership that continues to this day. This ongoing work allows me to manage the constant evolution of the corporate image, adapting graphic and digital assets to new market challenges and keeping the brand always fresh and high-performing.
Results & Achievements
Bell Italia now has a strong, coherent image reflecting its global expansion. The logo tells the logistics mission, while custom illustrations and the web ecosystem work in synergy to convert visitors into loyal clients, effectively supporting export revenue growth.
