Custom development based on Gambalunga design for startup consulting. Legacy content migration, advanced shortcode system for Typeform integration, and “Gated Content” document management for newsletter lead generation.<\/p>\n\n\n\n
Feeda is a strategic partner for startups seeking funding. They offer targeted consulting from fundraising strategy definition to capital acquisition. The website needed to reflect this expertise, serving as an educational resource hub and a contact point for aspiring entrepreneurs.<\/p>\n\n\n\n
The graphic layout was designed by the agency Gambalunga<\/strong>. My role was to translate their design into a high-performance WordPress theme. Close collaboration ensured faithful adherence to the visual identity, transforming static mockups into a fast, responsive interface based on the Bootstrap framework.<\/p>\n\n\n\n The site architecture relies on applying the Bootstrap framework to the WordPress CMS. This choice guaranteed a solid grid for the layout and maximum flexibility in developing custom templates, avoiding the bloat of visual page builders and keeping the code clean and maintainable.<\/p>\n\n\n\n A critical challenge was the editorial heritage. Feeda owned an old site rich in articles. I managed the import and normalization of all pre-existing content into the new database, ensuring formatting and media were correctly preserved within the new graphic ecosystem.<\/p>\n\n\n\n To give editors flexibility, I developed a set of advanced shortcodes. This allows the team to insert not just text into articles, but dynamic elements like links to specific pages, call-to-action buttons, and cross-references, without touching the template code.<\/p>\n\n\n\n Within the shortcode system, I implemented a specific Typeform integration. Contact forms and profiling questionnaires can be injected anywhere in the blog via a simple shortcode, allowing readers to be converted into qualified leads directly from the article page.<\/p>\n\n\n\n I created a dedicated Custom Post Type for “Documents.” These are premium resources (white papers, guides) accessible only upon registration. This functionality transforms the site into a lead generation machine: users see the preview, but the download unlocks only after subscription.<\/p>\n\n\n\n The unlock mechanism is linked to the newsletter. I developed conditional logic that verifies user subscription. If the visitor provides their email, the system automatically unlocks the file for download, feeding Feeda’s contact database for future nurturing campaigns.<\/p>\n\n\n\n To maximize organic visibility, I implemented Structured Data (Schema.org). This helps search engines better understand the content nature (Articles, Consulting Services, Events), improving ranking in SERPs for keywords related to fundraising and startups.<\/p>\n\n\n\n The result is a site blending agency design with technical robustness. The migration safeguarded history, while new Gated Content features and custom shortcodes offer Feeda powerful tools to convert visitors into clients, supported by a solid technological foundation.<\/p>\n","protected":false},"excerpt":{"rendered":" Custom development based on Gambalunga design for startup consulting. Legacy content migration, advanced shortcode system for Typeform integration, and “Gated Content” document management for newsletter lead generation. The Client: Feeda Feeda is a strategic partner for startups seeking funding. They offer targeted consulting from fundraising strategy definition to capital acquisition. The website needed to reflect this expertise, serving as an educational resource hub and a contact point for aspiring entrepreneurs. Design & Collaboration The graphic layout was designed by the agency Gambalunga. My role was to translate their design into a high-performance WordPress theme. Close collaboration ensured faithful adherence to the visual identity, transforming static mockups into a fast, responsive interface based on the Bootstrap framework. The Stack: Custom Bootstrap The site architecture relies on applying the Bootstrap framework to the WordPress CMS. This choice guaranteed a solid grid for the layout and maximum flexibility in developing custom templates, avoiding the bloat of visual page builders and keeping the code clean and maintainable. Legacy Content Migration A critical challenge was the editorial heritage. Feeda owned an old site rich in articles. I managed the import and normalization of all pre-existing content into the new database, ensuring formatting and media were correctly preserved within the new graphic ecosystem. Complex Shortcode System To give editors flexibility, I developed a set of advanced shortcodes. This allows the team to insert not just text into articles, but dynamic elements like links to specific pages, call-to-action buttons, and cross-references, without touching the template code. Typeform Integration Within the shortcode system, I implemented a specific Typeform integration. Contact forms and profiling questionnaires can be injected anywhere in the blog via a simple shortcode, allowing readers to be converted into qualified leads directly from the article page. Gated Content: Documents I created a dedicated Custom Post Type for “Documents.” These are premium resources (white papers, guides) accessible only upon registration. This functionality transforms the site into a lead generation machine: users see the preview, but the download unlocks only after subscription. Newsletter & Download Logic The unlock mechanism is linked to the newsletter. I developed conditional logic that verifies user subscription. If the visitor provides their email, the system automatically unlocks the file for download, feeding Feeda’s contact database for future nurturing campaigns. Structured Data SEO To maximize organic visibility, I implemented Structured Data (Schema.org). This helps search engines better understand the content nature (Articles, Consulting Services, Events), improving ranking in SERPs for keywords related to fundraising and startups. Results & Achievements The result is a site blending agency design with technical robustness. The migration safeguarded history, while new Gated Content features and custom shortcodes offer Feeda powerful tools to convert visitors into clients, supported by a solid technological foundation. […]<\/p>\nThe Stack: Custom Bootstrap<\/h2>\n\n\n\n
Legacy Content Migration<\/h2>\n\n\n\n
Complex Shortcode System<\/h2>\n\n\n\n
Typeform Integration<\/h2>\n\n\n\n
Gated Content: Documents<\/h2>\n\n\n\n
Newsletter & Download Logic<\/h2>\n\n\n\n
Structured Data SEO<\/h2>\n\n\n\n
Results & Achievements<\/h2>\n\n\n\n