Logo Design and Brand Identity for a Poke fast food joint in Mola di Bari. Creation of a hybrid brand visually merging a burger bun and a fish, combining street food concepts with Hawaiian cuisine. Project realized in partnership with Italy SWAG.<\/p>\n\n\n\n
Makk\u00e8 Poke is an innovative entity in Mola di Bari’s gastronomic landscape. It positions itself as a fast food joint breaking the mold, offering the freshness of Poke Bowls with the speed and indulgence typical of American street food. The ironic and direct name itself suggests surprise and novelty.<\/p>\n\n\n\n
The project stems from a strategic collaboration. While the agency Italy SWAG<\/strong> handles all marketing, social media management (Facebook and Instagram), and communication strategy, my role was to define the primary visual identity, creating the logo that serves as the face for all promotional activities.<\/p>\n\n\n\n The client’s request was bold: to merge two apparently distant worlds. On one side, the “carnivorous” and substantial concept of Fast Food (Burger); on the other, the fresh and healthy concept of Poke (Fish). The logo had to communicate this dual soul without creating confusion, but rather stimulating curiosity.<\/p>\n\n\n\n The creative idea was to generate a gastronomic chimera. The pictogram depicts an “impossible burger”: the upper part is the classic soft and round “bun,” while the lower part transforms into the stylized silhouette of a fish. It is a perfect visual synthesis of the venue’s culinary offer.<\/p>\n\n\n\n To accompany such a playful icon, I chose fonts with soft, rounded lines. This typographic style not only improves readability on signage and social media but subconsciously evokes the fluffiness of bread and the gentleness of hospitality, making the brand friendly and accessible to everyone.<\/p>\n\n\n\n The color choice was guided by color psychology applied to food. Bright Green<\/strong> immediately recalls the freshness of vegetables, avocado, and the “healthy” aspect of Poke. Warm Brown<\/strong> evokes grilled meat, toasted bread, and earthy substance, balancing lightness with taste.<\/p>\n\n\n\n A fast-food logo must live everywhere. The design was studied to be extremely versatile and readable even in small dimensions. It works perfectly both as an icon for the social profiles managed by Italy SWAG and printed in large formats on the shop windows.<\/p>\n\n\n\n The real test for the logo was its application on consumables. I managed the brand’s adaptation onto Poke Bowl packaging and cups. The logo becomes a seal of quality accompanying the customer during the meal, turning every takeout package into an advertising vehicle on the city streets.<\/p>\n\n\n\n The Makk\u00e8 Poke logo hit the mark: it is memorable, ironic, and perfectly describes the venue’s hybrid menu. The strong visual identity provided Italy SWAG with a solid foundation for social campaigns, contributing to the launch’s success and immediate brand recognition in Mola di Bari.<\/p>\n","protected":false},"excerpt":{"rendered":" Logo Design and Brand Identity for a Poke fast food joint in Mola di Bari. Creation of a hybrid brand visually merging a burger bun and a fish, combining street food concepts with Hawaiian cuisine. Project realized in partnership with Italy SWAG. The Client: Makk\u00e8 Poke Makk\u00e8 Poke is an innovative entity in Mola di Bari’s gastronomic landscape. It positions itself as a fast food joint breaking the mold, offering the freshness of Poke Bowls with the speed and indulgence typical of American street food. The ironic and direct name itself suggests surprise and novelty. Partnership: Italy SWAG The project stems from a strategic collaboration. While the agency Italy SWAG handles all marketing, social media management (Facebook and Instagram), and communication strategy, my role was to define the primary visual identity, creating the logo that serves as the face for all promotional activities. The Challenge: Fusion Concept The client’s request was bold: to merge two apparently distant worlds. On one side, the “carnivorous” and substantial concept of Fast Food (Burger); on the other, the fresh and healthy concept of Poke (Fish). The logo had to communicate this dual soul without creating confusion, but rather stimulating curiosity. Logo Design: The Bun-Fish The creative idea was to generate a gastronomic chimera. The pictogram depicts an “impossible burger”: the upper part is the classic soft and round “bun,” while the lower part transforms into the stylized silhouette of a fish. It is a perfect visual synthesis of the venue’s culinary offer. “Soft” and Tasty Typography To accompany such a playful icon, I chose fonts with soft, rounded lines. This typographic style not only improves readability on signage and social media but subconsciously evokes the fluffiness of bread and the gentleness of hospitality, making the brand friendly and accessible to everyone. Palette: Nature and Taste The color choice was guided by color psychology applied to food. Bright Green immediately recalls the freshness of vegetables, avocado, and the “healthy” aspect of Poke. Warm Brown evokes grilled meat, toasted bread, and earthy substance, balancing lightness with taste. Brand Versatility A fast-food logo must live everywhere. The design was studied to be extremely versatile and readable even in small dimensions. It works perfectly both as an icon for the social profiles managed by Italy SWAG and printed in large formats on the shop windows. Packaging Design The real test for the logo was its application on consumables. I managed the brand’s adaptation onto Poke Bowl packaging and cups. The logo becomes a seal of quality accompanying the customer during the meal, turning every takeout package into an advertising vehicle on the city streets. Results & Achievements The Makk\u00e8 Poke logo hit the mark: it is memorable, ironic, and perfectly describes the venue’s hybrid menu. The strong visual identity provided Italy SWAG with a solid foundation for social campaigns, contributing to the launch’s success and immediate brand recognition in Mola di Bari. […]<\/p>\nThe Challenge: Fusion Concept<\/h2>\n\n\n\n
Logo Design: The Bun-Fish<\/h2>\n\n\n\n
“Soft” and Tasty Typography<\/h2>\n\n\n\n
Palette: Nature and Taste<\/h2>\n\n\n\n
Brand Versatility<\/h2>\n\n\n\n
Packaging Design<\/h2>\n\n\n\n
Results & Achievements<\/h2>\n\n\n\n