{"id":931,"date":"2024-01-01T16:53:51","date_gmt":"2024-01-01T16:53:51","guid":{"rendered":"https:\/\/www.maurodimarino.it\/?post_type=portfolio&p=931"},"modified":"2026-02-05T09:55:53","modified_gmt":"2026-02-05T09:55:53","slug":"coaching-outside-the-box","status":"publish","type":"portfolio","link":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/","title":{"rendered":"Coaching outside the box"},"content":{"rendered":"\n

LMS e-learning platform development<\/strong> and digital evolution for professional coaching. From the first custom release on Bootstrap framework to the implementation of an advanced system with migration from Masterstudy to LearnDash. Focus on differentiated purchase automations and timezone management.<\/p>\n\n\n\n

The Client: Coaching Outside the Box<\/h2>\n\n\n\n

Coaching Outside the Box offers high-profile services such as mentoring, training, and professional coaching. The company needed a digital ecosystem that was not just a showcase, but a true working tool to deliver distance learning, manage virtual classes, and sell complex courses to an international audience.<\/p>\n\n\n\n

Phase 1: Custom Bootstrap Development<\/h2>\n\n\n\n

The project began with LMS e-learning platform development<\/strong> using a tailored approach, applying the Bootstrap Framework to the WordPress CMS. Not a pre-made theme, but a structure created to measure to ensure lightness and total brand adherence. This allowed for the insertion of multiple custom controls for content management.<\/p>\n\n\n\n

International UX: Timezone Detection<\/h2>\n\n\n\n

One of the critical features implemented in the first phase was timezone management. Since these were live courses with global students, I programmed a function that automatically detects the user’s location, displaying lesson dates and times according to the visitor’s local timezone, eliminating confusion and attendance issues.<\/p>\n\n\n\n

Client Autonomy<\/h2>\n\n\n\n

The goal was to make the client independent. Through the use of Custom Fields, I structured the backend so the team could create new courses autonomously. Specific training was provided to transfer the necessary know-how for the daily management of the platform.<\/p>\n\n\n\n

Phase 2: Evolution and Migration<\/h2>\n\n\n\n

With business growth, the need emerged to differentiate the “Corporate” offering from direct sales, requiring an upgrade in LMS e-learning platform development<\/strong>. We decided to migrate the entire e-commerce from the Masterstudy LMS plugin to LearnDash, the market leader for flexibility and stability.<\/p>\n\n\n\n

Complex Data Migration<\/h2>\n\n\n\n

Switching to LearnDash required a delicate data migration process. I managed the transfer of all user accounts, order history, and course progress from the old to the new structure, ensuring no data was lost and students could continue their training without interruptions.<\/p>\n\n\n\n

Smart “Buy” Button Logic<\/h2>\n\n\n\n

To optimize the sales funnel, I implemented conditional logic within the LMS e-learning platform development<\/strong> for the “Buy” button. The system recognizes the product type: if it is a “Video Course,” access is immediate; if it is a “Live Course,” the process changes, activating specific messaging and different enrollment flows.<\/p>\n\n\n\n

Invitation Automation & Checkout<\/h2>\n\n\n\n

This differentiation positively impacted post-sales. I modified the checkout process so that, for live courses, personalized invitations with links to virtual classrooms were automatically sent to students. This drastically reduced manual secretarial work and enrollment management.<\/p>\n\n\n\n

Process Optimization<\/h2>\n\n\n\n

Moving to the new architecture allowed for streamlining business processes. This advanced level of LMS e-learning platform development<\/strong>, combined with the power of LearnDash, provided the client with a scalable structure capable of handling traffic peaks and a constantly expanding course catalog.<\/p>\n\n\n\n

Results & Achievements<\/h2>\n\n\n\n

Coaching Outside the Box now possesses enterprise-level technology. The LMS e-learning platform development<\/strong> resolved previous bottlenecks, improving the user experience for both buyers (students) and administrators (the team), ensuring solidity and automation.<\/p>\n","protected":false},"excerpt":{"rendered":"

LMS e-learning platform development and digital evolution for professional coaching. From the first custom release on Bootstrap framework to the implementation of an advanced system with migration from Masterstudy to LearnDash. Focus on differentiated purchase automations and timezone management. The Client: Coaching Outside the Box Coaching Outside the Box offers high-profile services such as mentoring, training, and professional coaching. The company needed a digital ecosystem that was not just a showcase, but a true working tool to deliver distance learning, manage virtual classes, and sell complex courses to an international audience. Phase 1: Custom Bootstrap Development The project began with LMS e-learning platform development using a tailored approach, applying the Bootstrap Framework to the WordPress CMS. Not a pre-made theme, but a structure created to measure to ensure lightness and total brand adherence. This allowed for the insertion of multiple custom controls for content management. International UX: Timezone Detection One of the critical features implemented in the first phase was timezone management. Since these were live courses with global students, I programmed a function that automatically detects the user’s location, displaying lesson dates and times according to the visitor’s local timezone, eliminating confusion and attendance issues. Client Autonomy The goal was to make the client independent. Through the use of Custom Fields, I structured the backend so the team could create new courses autonomously. Specific training was provided to transfer the necessary know-how for the daily management of the platform. Phase 2: Evolution and Migration With business growth, the need emerged to differentiate the “Corporate” offering from direct sales, requiring an upgrade in LMS e-learning platform development. We decided to migrate the entire e-commerce from the Masterstudy LMS plugin to LearnDash, the market leader for flexibility and stability. Complex Data Migration Switching to LearnDash required a delicate data migration process. I managed the transfer of all user accounts, order history, and course progress from the old to the new structure, ensuring no data was lost and students could continue their training without interruptions. Smart “Buy” Button Logic To optimize the sales funnel, I implemented conditional logic within the LMS e-learning platform development for the “Buy” button. The system recognizes the product type: if it is a “Video Course,” access is immediate; if it is a “Live Course,” the process changes, activating specific messaging and different enrollment flows. Invitation Automation & Checkout This differentiation positively impacted post-sales. I modified the checkout process so that, for live courses, personalized invitations with links to virtual classrooms were automatically sent to students. This drastically reduced manual secretarial work and enrollment management. Process Optimization Moving to the new architecture allowed for streamlining business processes. This advanced level of LMS e-learning platform development, combined with the power of LearnDash, provided the client with a scalable structure capable of handling traffic peaks and a constantly expanding course catalog. Results & Achievements Coaching Outside the Box now possesses enterprise-level technology. The LMS e-learning platform development resolved previous bottlenecks, improving the user experience for both buyers (students) and administrators (the team), ensuring solidity and automation. […]<\/p>\n

Read More… from Coaching outside the box<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":932,"menu_order":0,"template":"","tipologia_portfolio":[],"class_list":["post-931","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCoaching outside the box - Project by Mauro Di Marino | WP & Design<\/title>\n<meta name=\"description\" content=\"Coaching Outside the Box case study: LMS e-learning platform development with LearnDash migration. Timezone management and live\/video purchase automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coaching outside the box - Project by Mauro Di Marino | WP & Design\" \/>\n<meta property=\"og:description\" content=\"Coaching Outside the Box case study: LMS e-learning platform development with LearnDash migration. Timezone management and live\/video purchase automation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/\" \/>\n<meta property=\"og:site_name\" content=\"Mauro Di Marino\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T09:55:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.maurodimarino.it\/wp-content\/uploads\/2026\/02\/cotb-01.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/portfolio\\\/coaching-outside-the-box\\\/\",\"url\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/portfolio\\\/coaching-outside-the-box\\\/\",\"name\":\"Coaching outside the box - Project by Mauro Di Marino | WP & Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/portfolio\\\/coaching-outside-the-box\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/portfolio\\\/coaching-outside-the-box\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.maurodimarino.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cotb-01.webp\",\"datePublished\":\"2024-01-01T16:53:51+00:00\",\"dateModified\":\"2026-02-05T09:55:53+00:00\",\"description\":\"Coaching Outside the Box case study: LMS e-learning platform development with LearnDash migration. Timezone management and live\\\/video purchase automation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/portfolio\\\/coaching-outside-the-box\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/portfolio\\\/coaching-outside-the-box\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/portfolio\\\/coaching-outside-the-box\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.maurodimarino.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cotb-01.webp\",\"contentUrl\":\"https:\\\/\\\/www.maurodimarino.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cotb-01.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/portfolio\\\/coaching-outside-the-box\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Coaching outside the box\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/\",\"name\":\"Mauro Di Marino\",\"description\":\"Designer & Wordpress Developer Freelance\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/#organization\",\"name\":\"Mauro Di Marino\",\"url\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.maurodimarino.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logo-def.png\",\"contentUrl\":\"https:\\\/\\\/www.maurodimarino.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logo-def.png\",\"width\":1200,\"height\":278,\"caption\":\"Mauro Di Marino\"},\"image\":{\"@id\":\"https:\\\/\\\/www.maurodimarino.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coaching outside the box - Project by Mauro Di Marino | WP & Design","description":"Coaching Outside the Box case study: LMS e-learning platform development with LearnDash migration. Timezone management and live\/video purchase automation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/","og_locale":"en_US","og_type":"article","og_title":"Coaching outside the box - Project by Mauro Di Marino | WP & Design","og_description":"Coaching Outside the Box case study: LMS e-learning platform development with LearnDash migration. Timezone management and live\/video purchase automation.","og_url":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/","og_site_name":"Mauro Di Marino","article_modified_time":"2026-02-05T09:55:53+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.maurodimarino.it\/wp-content\/uploads\/2026\/02\/cotb-01.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/","url":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/","name":"Coaching outside the box - Project by Mauro Di Marino | WP & Design","isPartOf":{"@id":"https:\/\/www.maurodimarino.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/#primaryimage"},"image":{"@id":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/#primaryimage"},"thumbnailUrl":"https:\/\/www.maurodimarino.it\/wp-content\/uploads\/2026\/02\/cotb-01.webp","datePublished":"2024-01-01T16:53:51+00:00","dateModified":"2026-02-05T09:55:53+00:00","description":"Coaching Outside the Box case study: LMS e-learning platform development with LearnDash migration. Timezone management and live\/video purchase automation.","breadcrumb":{"@id":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/#primaryimage","url":"https:\/\/www.maurodimarino.it\/wp-content\/uploads\/2026\/02\/cotb-01.webp","contentUrl":"https:\/\/www.maurodimarino.it\/wp-content\/uploads\/2026\/02\/cotb-01.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.maurodimarino.it\/en\/portfolio\/coaching-outside-the-box\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.maurodimarino.it\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.maurodimarino.it\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Coaching outside the box"}]},{"@type":"WebSite","@id":"https:\/\/www.maurodimarino.it\/en\/#website","url":"https:\/\/www.maurodimarino.it\/en\/","name":"Mauro Di Marino","description":"Designer & Wordpress Developer Freelance","publisher":{"@id":"https:\/\/www.maurodimarino.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.maurodimarino.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.maurodimarino.it\/en\/#organization","name":"Mauro Di Marino","url":"https:\/\/www.maurodimarino.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.maurodimarino.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.maurodimarino.it\/wp-content\/uploads\/2026\/01\/logo-def.png","contentUrl":"https:\/\/www.maurodimarino.it\/wp-content\/uploads\/2026\/01\/logo-def.png","width":1200,"height":278,"caption":"Mauro Di Marino"},"image":{"@id":"https:\/\/www.maurodimarino.it\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.maurodimarino.it\/en\/wp-json\/wp\/v2\/portfolio\/931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maurodimarino.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.maurodimarino.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.maurodimarino.it\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/www.maurodimarino.it\/en\/wp-json\/wp\/v2\/portfolio\/931\/revisions"}],"predecessor-version":[{"id":1018,"href":"https:\/\/www.maurodimarino.it\/en\/wp-json\/wp\/v2\/portfolio\/931\/revisions\/1018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.maurodimarino.it\/en\/wp-json\/wp\/v2\/media\/932"}],"wp:attachment":[{"href":"https:\/\/www.maurodimarino.it\/en\/wp-json\/wp\/v2\/media?parent=931"}],"wp:term":[{"taxonomy":"tipologia_portfolio","embeddable":true,"href":"https:\/\/www.maurodimarino.it\/en\/wp-json\/wp\/v2\/tipologia_portfolio?post=931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}