{"id":743,"date":"2013-01-01T17:38:09","date_gmt":"2013-01-01T17:38:09","guid":{"rendered":"https:\/\/www.maurodimarino.it\/portfolio\/hot-cream\/"},"modified":"2026-02-05T09:55:55","modified_gmt":"2026-02-05T09:55:55","slug":"hot-cream","status":"publish","type":"portfolio","link":"https:\/\/www.maurodimarino.it\/en\/portfolio\/hot-cream\/","title":{"rendered":"Hot Cream"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Complete Art Direction for an experimental music band. Logo creation, promotional materials, and production of a music video shot entirely in Stop Motion in collaboration with photographer Michele Guarnieri. A 2013 cult project that remains relevant today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The House of Hot Cream &#8211; Official Video<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The House of Hot Cream - Official Video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PYtFoBmEv18?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Project: Hot Cream<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hot Cream was an experimental music project born with the intent to break traditional sound patterns. The band needed a visual identity that was equally disruptive and unconventional, capable of visually anticipating the eclectic and &#8220;acid&#8221; sounds of their debut album.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concept &amp; Logo Design<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The logo had to represent the fusion between elegance and distortion. I worked on lettering that, while maintaining readability, featured elements of graphical instability, visually evoking the concept of &#8220;hot cream&#8221; melting and transforming\u2014a metaphor for their musical fluidity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Stop Motion Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For &#8220;The House of Hot Cream&#8221; music video, we chose the Stop Motion technique. An immense technical challenge requiring thousands of single photos to create movement. Not just a video, but an artisanal animated sequence that brought a surreal world to life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Photography &amp; Collaboration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The video was created in close collaboration with photographer and colleague Michele Guarnieri. His direction of photography was crucial: every frame was treated as a high-quality single shot, obsessively curating lighting and composition before moving to the next frame.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frame-by-Frame Production<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The production process was slow and meticulous. We animated objects, people, and sets by moving them a few millimeters at a time. This technique gave the video that typical &#8220;jerky&#8221; and hypnotic movement that pairs perfectly with the audio track&#8217;s syncopated and experimental rhythm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Location &amp; Set Design<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shooting took place in urban locations and studios, transforming everyday environments into dreamlike sets. Post-production then amalgamated the shots, correcting imperfections and unifying color correction to give the video a consistent, vaguely retro cinematic look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promotional Materials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the video, I managed the entire graphic suite for the album launch. Posters, flyers, and physical supports (CD packaging) were designed maintaining the video&#8217;s visual thread: saturated colors, material textures, and a graphic approach recalling the &#8220;handmade&#8221; aesthetic of stop motion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2013 Local Success<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in 2013, the project achieved notable success in the local music scene. The combination of an innovative sound and a visually striking video allowed Hot Cream to stand out clearly in the emerging band landscape, attracting attention from the audience and industry insiders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Cult Video<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The longevity of this work is its greatest victory. Even today, years later, the video clip is cited and remembered by colleagues and enthusiasts as a virtuous example of independent creativity. It has become a small &#8220;cult&#8221; classic, proving that a strong idea survives passing trends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results &amp; Achievements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Hot Cream case history demonstrates how art direction can amplify music. The integration of branding, design, and video art created a complete transmedia product, giving the band an aura of professionalism and artistic avant-garde rarely found in independent projects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Complete Art Direction for an experimental music band. Logo creation, promotional materials, and production of a music video shot entirely in Stop Motion in collaboration with photographer Michele Guarnieri. A 2013 cult project that remains relevant today. The House of Hot Cream &#8211; Official Video The Project: Hot Cream Hot Cream was an experimental music project born with the intent to break traditional sound patterns. The band needed a visual identity that was equally disruptive and unconventional, capable of visually anticipating the eclectic and &#8220;acid&#8221; sounds of their debut album. Concept &amp; Logo Design The logo had to represent the fusion between elegance and distortion. I worked on lettering that, while maintaining readability, featured elements of graphical instability, visually evoking the concept of &#8220;hot cream&#8221; melting and transforming\u2014a metaphor for their musical fluidity. The Stop Motion Challenge For &#8220;The House of Hot Cream&#8221; music video, we chose the Stop Motion technique. An immense technical challenge requiring thousands of single photos to create movement. Not just a video, but an artisanal animated sequence that brought a surreal world to life. Photography &amp; Collaboration The video was created in close collaboration with photographer and colleague Michele Guarnieri. His direction of photography was crucial: every frame was treated as a high-quality single shot, obsessively curating lighting and composition before moving to the next frame. Frame-by-Frame Production The production process was slow and meticulous. We animated objects, people, and sets by moving them a few millimeters at a time. This technique gave the video that typical &#8220;jerky&#8221; and hypnotic movement that pairs perfectly with the audio track&#8217;s syncopated and experimental rhythm. Location &amp; Set Design Shooting took place in urban locations and studios, transforming everyday environments into dreamlike sets. Post-production then amalgamated the shots, correcting imperfections and unifying color correction to give the video a consistent, vaguely retro cinematic look. Promotional Materials Beyond the video, I managed the entire graphic suite for the album launch. Posters, flyers, and physical supports (CD packaging) were designed maintaining the video&#8217;s visual thread: saturated colors, material textures, and a graphic approach recalling the &#8220;handmade&#8221; aesthetic of stop motion. 2013 Local Success Launched in 2013, the project achieved notable success in the local music scene. The combination of an innovative sound and a visually striking video allowed Hot Cream to stand out clearly in the emerging band landscape, attracting attention from the audience and industry insiders. A Cult Video The longevity of this work is its greatest victory. Even today, years later, the video clip is cited and remembered by colleagues and enthusiasts as a virtuous example of independent creativity. It has become a small &#8220;cult&#8221; classic, proving that a strong idea survives passing trends. Results &amp; Achievements The Hot Cream case history demonstrates how art direction can amplify music. The integration of branding, design, and video art created a complete transmedia product, giving the band an aura of professionalism and artistic avant-garde rarely found in independent projects. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.maurodimarino.it\/en\/portfolio\/hot-cream\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Hot Cream<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":745,"menu_order":0,"template":"","tipologia_portfolio":[],"class_list":["post-743","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hot Cream - Project by Mauro Di Marino | WP &amp; Design<\/title>\n<meta name=\"description\" content=\"Stop-motion music video production and brand identity for the band Hot Cream. 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